Core values
Unity, passion, dedication, integrity, innovation, enterprising
Strategic Approach
Through the capital operation to achieve diversification strategy to become the world’s first lighting brand
Corporate Mission
To provide consumers with a more environmentally friendly quality of life; to illuminate every corner of the world
Business model
Take lighting as the business core to hatch the merger and acquisition auxiliary operation, and take the industry merger and acquisition to coordinate the development
Quality concept
Credit-based, quality first, the pursuit of perfection, sustainable management
Shenzhen Xuxiang Electronics Co. , Ltd.
1997In-depth cooperation with Schneider in the field of industrial instruction, production of industrial instruction accessories
2001Mass production of SMD series LED
2004Through ISO901:2001, IS014000 Quality Assurance
2006Mass production
2007Committed to become a strategic partner in the home appliance industry, for a number of well-known brands to provide quality services
2009年Relocations Dongguan, the establishment of Dongguan Xiangguang Photoelectric Technology Co. , Ltd.
2012Xiangguang to introduce more advanced equipment, further expand production capacity, the establishment of a complete industrial park with 4 plants
2014Through ISO9001:2008 management system
2015Xiangguang integration of related technical resources, the establishment of high-end Brand Display Module Technology R & D Center and promote the application
2016Committed to becoming a smart home, smart home appliance display control field solutions leader
2018Opened its first overseas office in Hayward, California
2018Los Angeles Industry city of the United States to establish a second office, as the headquarters of overseas companies
2021